SUBMISSION WEBSITES and
your website ranking
Most techniques to improve your search engine rankings have one thing in common -- keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site.
How to
choose your keywords
Most techniques to improve your search engine rankings have one thing in common -- keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site.
How to
choose your keywords
Choosing the
right keywords is the first step to
better search engine positioning.
Analyze your business carefully and
think of all the words that relate to
your company or product. Let's say you
sell sheet metal. What words
would you search for when looking for
the same product? Ask your colleagues
and friends to think about the same
question. This is perhaps the most
important stage in your war for a spot
in search engines' top 20. As you think
about keywords, consider the following:
Who needs
your products?
Think about who will use your products, then target them with keywords. For example, if you know that people in the fabrication industry need sheet metal, add words like "sheet metal fabrication" and "custom sheet metal" to your list.
Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too.
Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "industry." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.
Look at your competition
If you have any competitors that are doing well online, look at what terms they're advertising and ranking for. You can get ideas for your own terms by doing competitive research.
Think about who will use your products, then target them with keywords. For example, if you know that people in the fabrication industry need sheet metal, add words like "sheet metal fabrication" and "custom sheet metal" to your list.
Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too.
Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "industry." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.
Look at your competition
If you have any competitors that are doing well online, look at what terms they're advertising and ranking for. You can get ideas for your own terms by doing competitive research.
Use
suggestion tools
Numerous suggestion tools are
available to help you pick keywords
and research keyword alternatives.
Check out
Digital
Point's Keyword Suggestion Tool,
which has results from both
Overture
and
WordTracker,
Google's
Keyword Tool
is also very useful.
